Park Springs CCRC Wins Four GAHBA OBIEs for Marketing Excellence

On behalf of their client, Park Springs, the luxury continuing care retirement community in Stone Mountain (GA), Betsy Sheppard and Kerrie Gilbert of Gilbert & Sheppard Group (GSG) won four OBIE Awards at the annual Awards Gala hosted by the Greater Atlanta Home Builders Association (GAHBA) on November 2.

Gilbert & Sheppard Group, the well-known marketing and business consulting firm that creates award-winning campaigns for a variety of clients in the housing industry, won three Golds and one Silver OBIE for Park Springs CCRC in the following categories:

Gold:

·       Best Advertising Campaign – Developer, budget over $10,000

·       Best Newspaper Ad, under full page, any amount of color

·       Best Consumer Direct Mail Program

Silver:

·       Best Magazine Ad, under full page, any amount of color

“We know how important it is to position Park Springs in such a way that their campus-style retirement community stands out from the crowd,” notes Kerrie Gilbert, Creative Director and co-owner of GSG. “We are especially honored to receive the prestigious Gold OBIE for Best Advertising Campaign for a Developer.”

“The results of GSG’s marketing efforts on behalf of Park Springs CCRC have been outstanding - especially when you look at our sales and website traffic in the past 12 months,” says Kevin Isakson, Director of Sales and Marketing at Isakson Living, owner and operator of Park Springs. “The housing industry’s recognition of GSG’s thoughtful, strategic and sophisticated work on behalf of our community is well-deserved, and we are so proud of Betsy, Kerrie and their top-level team.”

In addition to winning the four 2013 OBIE awards for GSG’s marketing expertise, Betsy Sheppard, President and co-owner of GSG was honored as 2013 GAHBA Associate of the Year. She was recognized for her tireless efforts on behalf of the association, its members and the home building industry, dating back to when she joined GAHBA more than 30 years ago.

“It is safe to say that at some point in time, Betsy has been active on every HBA Council. She is credited with branding the Green Building Council, the Remodelers Council, and the 50+ Housing Council. Most recently, her team created the brand for the HBA’s newest Council, Professional Women in Building (PWB),” according to Mike Turner, President of GAHBA, who presented the award.

“I am truly blessed to be part of the housing industry, and try to give back whenever I can,” notes Sheppard.

“We have a great team, and we enjoy what we do. We do it well, and we really care about our clients’ success,” agree Sheppard and Gilbert.

GSG’s strengths are:

-       Business Consulting, specializing in internal and external branding efforts

-       Strategic Planning including review and preparation of marketing plan and budget

-       Creative Development, copywriting graphic design and production

-       Interactive e-marketing programs including website design and development

-       Social media, blogging and public relations.

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ABOUT PARK SPRINGS:

Park Springs (completed in 2007), owned and operated by Isakson Living and professionally managed by Life Care Services, LLC, is a 54-acre campus-style Continuing Care Retirement Community (CCRC) surrounded by Stone Mountain Park. Park Springs is a vibrant community of active adults 62 and above who live in spacious private homes and enjoy a club-inspired lifestyle. Park Springs includes 398 Independent Homes; a Health Center (Cobblestone) with 42 Skilled Nursing rooms (Pebblebrook), 14 Dementia suites (Julia’s Suite) and 20 AL suites (The Bridges); Clubhouse with variety of dining options and common areas; and Fitness Center with lap pool, therapy pool and exercise room. Members live in a detached single-family home, cottage home or condominium-style villa. The community provides dining options in diverse settings and many social, educational and enrichment opportunities. Residential options offering a higher level of service and care are also available on campus. These include home health, assisted living suites, memory care or Medicare-certified skilled nursing and rehabilitation.  As situations change, Members can move into the type of home or environment that best meets their needs.

www.parksprings.com  | www.isaksonliving.com 

500 Springhouse Circle, Stone Mountain, GA  30087     678.684.3300

About Gilbert & Sheppard Group:

Gilbert & Sheppard Group, LLC was founded by Betsy Sheppard, a respected veteran in the marketing and advertising industry and graduate of Georgia Southern University. Betsy teamed up with Kerrie Gilbert, an award winning creative director and Summa Cum Laude graduate of Savannah College of Art & Design. Together they assembled an outstanding group of talented, client-focused professionals. Gilbert & Sheppard Group offers expertise in the areas of business consulting, strategic planning, creative development, interactive e-marketing programs, public relations and social media.  

www.gilbertsheppard.com  404.829.4506